What began as one broker’s leap of faith has grown into a $281 million real estate company.
When Jen True launched True Real Estate, she wasn’t trying to build Southern Minnesota’s largest independent real estate brokerage.
Today, the company generates more than $281 million in annual sales, supports 80 licensed agents, and has become one of the region’s most recognizable brands.
But this story isn’t really about real estate.
It’s about leadership, culture, calculated risk, and what it actually takes to build something that lasts.
